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Should Business Prepare for the Metaverse in 2023

You’ve probably heard a lot of buzz on the net about Metaverse and how it will change the way we do business soon, but before we discuss its value for your business, let’s quickly see what it is and why you, as a business owner, need to give thought to it. The Web Evolution: From […]
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Digital Marketing vs Social Media Marketing: Key Differences

Simple answer. Mmm, YES. You’re still here? Ok, let’s get into the nitty-gritty of it all. Generally speaking, both Social Media Marketing and Digital Marketing are terms used interchangeably, yet they are two different sides of a marketing strategy. But how? Digital marketing is a blanket term which includes all marketing campaigns. It applies a […]
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Local SEO Checklist: Top 5 Mistakes to Avoid

Local SEO Checklist: Top 5 Mistakes toAvoid Search Engine Optimisation (SEO) is a practice that purposefully sets up a website for search engine results pages (SERPs). A good position on the SERPs pushes traffic and earns leads, thus allowing businesses to convert traffic into customers. Local SEO marketing targets online presence and ranking in localised […]
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Search Engine Optimisation Starter Guide for 2023

Are you ready to take your new website to the top of search engine results pages (SERPs)? Well, look no further than implementing the first steps of SEO! It’s no secret that optimizing your website for search engines is crucial to any successful online presence. It all starts with conducting keyword research, creating high-quality content, […]
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The Definitive Guide to Content Marketing for Startups in 2023

Content is the flagship of any company’s online marketing strategy. It is a fairly economical way to build brand awareness, intimately related to your potential customers, and capture their attention on your website. But the question is, do you need content marketing for your startup?  A simple answer would be yes. This blog will guide […]